Sneaky Little Local Privacy Policy
Effective Date: June 23, 2026
Last Updated: July 18, 2026
Sneaky Little Local respects your privacy.
This Privacy Policy explains what information Sneaky Little Local collects, how we use it, when we share it, how long we keep it, and the choices you may have about your information.
Sneaky Little Local is operated by Connection Works Media Group LLC, doing business as Sneaky Little Local.
Throughout this Privacy Policy, “Sneaky Little Local,” “SLL,” “we,” “us,” and “our” mean Connection Works Media Group LLC d/b/a Sneaky Little Local.
Questions about this Privacy Policy may be sent to:
Email: info@sneakylittlelocal.com
1. What This Privacy Policy Covers
This Privacy Policy applies to information collected through:
- The Sneaky Little Local website
- Business directory listings
- Business listing claim forms
- Contact forms
- Paid listing or advertising inquiries
- SMS or text-message signups
- Email communications
- Social-media messages sent directly to Sneaky Little Local
- Promotions, campaigns, mailer placements, and advertising services we provide
- Other services that link to or reference this Privacy Policy
This Privacy Policy does not control the privacy practices of independent businesses listed on Sneaky Little Local, external websites, payment processors, social-media platforms, map providers, booking tools, or other third-party services.
Those companies operate under their own privacy policies.
2. Information We Collect
We collect information in a few different ways: information you give us directly, information collected automatically when you use the Site, and information we receive from public or third-party sources.
The information we collect depends on how you interact with Sneaky Little Local.
Information You Give Us Directly
You may give us information when you contact us, submit a business listing, claim a listing, sign up for SMS alerts, purchase services, submit a correction, or otherwise communicate with us.
This may include:
- Your name
- Business name
- Email address
- Phone number
- Mailing address, if provided
- Business address
- Business hours
- Business website
- Social-media links
- Business category
- Services offered
- Business description
- Photos, logos, graphics, menus, videos, or other media
- Pricing, promotions, events, offers, or deal information
- Message content and attachments you send us
- Information submitted through a listing claim or business inquiry form
- Any other information you choose to provide
If you submit a business listing, claim a listing, request advertising, or purchase promotional services, we may collect information needed to communicate with you, provide the requested service, verify your authority, prepare materials, process payment, or maintain business records.
Business Information From Public or Third-Party Sources
Sneaky Little Local may create or update business listings using information that is publicly available or lawfully provided to us.
This may include:
- Business name
- Business address
- Public phone number
- Public website
- Public social-media pages
- Business hours
- Business category
- Publicly available descriptions of services
- Public licensing or registration information
- Publicly available photos or logos where lawful to use
- Information submitted by a business representative, customer, community member, or other user
We use this information to operate and maintain a useful local business directory.
An unclaimed business listing does not mean that the business has requested, approved, paid for, sponsored, or partnered with Sneaky Little Local.
Information Collected Automatically
When you visit or use the Site, certain technical and usage information may be collected automatically through cookies, analytics tools, server logs, browser technologies, and similar tools.
This may include:
- Internet Protocol address
- Browser type
- Device type
- Operating system
- Pages viewed
- Time spent on pages
- Links clicked
- Referring website or source
- Search terms used on the Site
- General city, region, or approximate location derived from an IP address
- Date and time of visits
- Device identifiers
- Cookie identifiers
- Error reports and technical activity
- Information about how you interact with Site features
We use this information to understand how people use Sneaky Little Local, improve the Site, maintain security, troubleshoot technical problems, measure traffic, and improve local listings and features.
We do not intentionally collect precise GPS location information through the Site unless we clearly tell you otherwise at the time it is collected.
SMS and Text Message Information
If you subscribe to Sneaky Little Local text messages, we may collect and maintain:
- Your mobile phone number
- Your SMS subscription status
- The keyword, form, campaign, or method used to subscribe
- Your consent date and time
- Messages sent to you
- Your replies, including STOP or HELP requests
- Message-delivery information
- Opt-out information
- Other records needed to administer the SMS program and comply with applicable requirements
Our SMS program may use a third-party SMS service provider to send and manage messages.
Text-message participation is optional. You may opt out at any time by replying STOP to an applicable message.
Payment and Transaction Information
If you purchase a paid listing, advertising placement, promotional service, or other Paid Service, payment information may be processed by a third-party payment provider.
Sneaky Little Local may receive transaction-related information such as:
- Your name
- Business name
- Billing email
- Billing address
- Amount paid
- Date of payment
- Payment status
- Invoice information
- Transaction or reference number
- Subscription or renewal status
Sneaky Little Local does not intend to store full payment-card numbers, card security codes, or complete banking credentials when payment is processed through a third-party payment processor.
Payment processors handle payment information under their own privacy policies and terms.
3. Information We Do Not Intend to Collect
Please do not send us highly sensitive personal information unless we specifically request it for a legitimate business reason.
This includes:
- Social Security numbers
- Driver’s license numbers
- Passport numbers
- Full payment-card information
- Bank-account credentials
- Medical information
- Health-insurance information
- Biometric information
- Private account passwords
- Private customer lists
- Confidential business records
- Information about children under 13
If you voluntarily send us sensitive information that we did not request, we may delete it, redact it, or decline to use it.
4. How We Use Information
We may use personal information and business information to:
- Operate, maintain, and improve Sneaky Little Local
- Create, display, update, or manage business listings
- Review and process listing claims
- Verify a business representative’s authority
- Respond to questions, comments, correction requests, and customer-service requests
- Communicate with users and businesses
- Send requested information
- Send SMS alerts when you have opted in
- Send business-related communications about a requested listing, service, invoice, campaign, or purchase
- Process payments, invoices, renewals, cancellations, and other transactions
- Create promotional materials, advertisements, graphics, listing pages, campaign content, print materials, or mailer content when authorized through a submitted listing or Paid Service
- Improve our directory, categories, local coverage, content, and user experience
- Understand Site traffic, visitor behavior, and technical performance
- Detect, investigate, prevent, or address fraud, spam, abuse, security issues, and violations of our Terms
- Comply with legal obligations
- Protect the rights, safety, property, and operations of Sneaky Little Local, our users, listed businesses, and the public
- Enforce our Terms of Service and other policies
- Maintain appropriate business, tax, accounting, legal, and fraud-prevention records
We may combine information collected through different parts of the Site when reasonably necessary to provide services, improve the Site, maintain security, or communicate with you.
5. Information That May Be Public
Sneaky Little Local is a public business directory.
If you submit or approve information for a business listing, you understand that the information may be published publicly on the Site, in search results, in promotional materials, on social media, in community guides, or in print materials connected to the listing or service.
Public business information may include:
- Business name
- Business address
- Business phone number
- Business email
- Website
- Social-media links
- Business hours
- Services
- Categories
- Business description
- Photos
- Logos
- Promotions
- Events
- Deals
- Other information submitted for public display
Do not submit private personal information for public display unless you intend for it to be published.
If you operate a home-based business, mobile business, or sole proprietorship, carefully consider whether you want your personal address, personal phone number, or personal email address displayed publicly before submitting it.
6. How We Share Information
We do not sell personal information for money.
We do not knowingly share personal information with third parties for their own direct-marketing purposes.
We may share information in limited situations, including the following.
Service Providers
We may share information with companies or individuals that help us operate Sneaky Little Local.
These providers may assist with:
- Website hosting
- Website development
- Analytics
- Form processing
- Email delivery
- SMS delivery
- Payment processing
- Customer support
- Fraud prevention
- Printing
- Mail distribution
- Accounting
- Legal compliance
- Security
- Data storage
These providers may receive information only as reasonably necessary to perform services for us or on our behalf.
SMS Providers
If you subscribe to SMS messages, your phone number, consent records, messages, and related delivery data may be processed by the SMS platform used by Sneaky Little Local.
These providers process information needed to send, receive, manage, and document text-message communications.
Analytics Providers
We use Google Analytics and may use similar analytics tools to understand Site traffic and user activity.
These tools may collect technical information such as device information, browser type, Internet Protocol address, approximate location, page views, links clicked, referring sources, cookie identifiers, and general usage information.
Google Analytics uses cookies and similar technologies to distinguish users and sessions and to process information about how visitors interact with the Site. Google processes this information to provide analytics and reporting services to us.
We use analytics to understand what pages are useful, where the Site can improve, how users find local businesses, and whether Site features are functioning correctly.
For more information, review Google’s page titled “How Google uses information from sites or apps that use our services.”
Payment Providers
If you make a payment, payment information may be processed by a third-party payment provider.
We may receive payment confirmation and transaction-related information, but payment-card information is generally handled by the payment provider under its own privacy policy.
Legal, Safety, and Compliance Reasons
We may disclose information if we reasonably believe disclosure is necessary to:
- Comply with a law, regulation, subpoena, court order, or legal process
- Respond to a valid government or law-enforcement request
- Protect the rights, property, safety, or security of Sneaky Little Local, our users, businesses, or the public
- Investigate fraud, abuse, security concerns, or policy violations
- Enforce our Terms of Service or other agreements
- Protect against legal liability
Business Transfers
If Sneaky Little Local is involved in a merger, acquisition, financing, sale of assets, reorganization, bankruptcy, or similar business transaction, information may be transferred as part of that transaction, subject to applicable law.
With Your Direction or Consent
We may share information when you ask us to do so or clearly authorize us to do so.
For example, if you ask us to publish a business listing, include your business in a campaign, submit a paid placement, or use your submitted logo in promotional materials, we may use and publish that information as needed to provide the requested service.
7. Cookies, Analytics, and Similar Technologies
Sneaky Little Local may use cookies, pixels, local-storage tools, web beacons, server logs, analytics tools, and similar technologies.
Cookies are small files stored on your device that help websites remember preferences, understand traffic, and improve functionality.
We may use these technologies to:
- Keep the Site functioning
- Remember preferences
- Understand which pages are visited
- Measure traffic sources
- Improve Site performance
- Troubleshoot errors
- Detect fraud or abuse
- Understand whether Site features are useful
You can usually control cookies through your browser settings.
You may be able to block or delete cookies through your browser, but some Site features may not work properly if you do.
Do Not Track Signals
Some browsers offer a “Do Not Track” setting.
Because there is no consistent industry standard for responding to Do Not Track signals, Sneaky Little Local does not currently change its data-collection practices in response to those browser signals.
Global Privacy Control
Sneaky Little Local does not currently sell or share personal information for cross-context behavioral advertising.
If our practices change in a way that requires an opt-out mechanism under applicable law, we will update this Privacy Policy and provide the required choices.
8. SMS Communications
Sneaky Little Local may offer optional SMS alerts, updates, local deals, events, business news, promotional information, or other text-message communications.
By opting in, you agree to receive recurring automated marketing and informational text messages from Sneaky Little Local at the mobile number you provide.
Message frequency may vary.
Message and data rates may apply depending on your wireless plan.
You may opt out at any time by replying STOP.
For help, reply HELP or contact us at info@sneakylittlelocal.com.
Consent to receive text messages is not a condition of purchasing goods or services.
We maintain SMS consent and opt-out records to administer the program, respect unsubscribe requests, and comply with applicable requirements.
Business-specific messages sent through Sneaky Little Local may be branded by Sneaky Little Local and are subject to the same opt-out process.
SMS Information Sharing Disclosure
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information collected as part of our SMS program, including your mobile phone number and consent records, is used solely to provide, manage, and document the SMS service. This information is not sold, rented, or otherwise disclosed to third parties or affiliates for their own marketing or promotional purposes.
9. Email Communications
If you contact us, claim a listing, purchase a service, request information, or otherwise provide your email address, we may use it to respond to you and send service-related communications.
Service-related communications may include:
- Listing claim updates
- Business-verification requests
- Invoice notices
- Payment notices
- Renewal notices
- Campaign approvals
- Deadline reminders
- Customer-service responses
- Policy updates
- Security notices
- Account or listing notices
If you opt in to promotional email communications, you may unsubscribe using the unsubscribe link in the email.
Even if you opt out of promotional emails, we may still send non-promotional messages necessary to provide services, respond to your requests, process transactions, or maintain your business relationship with us.
10. How Long We Keep Information
We keep information for no longer than reasonably necessary for the purposes described in this Privacy Policy, unless a longer period is required or permitted by law.
How long we keep information depends on the type of information and why we collected it.
For example:
- Business listing information may be retained while a Listing is active and afterward as reasonably necessary to maintain directory records, archives, correct errors, respond to disputes, or meet legal obligations.
- Contact-form messages may be retained as long as reasonably needed to respond, maintain records, prevent fraud, or address future questions.
- SMS opt-in and opt-out records may be retained as needed to document consent, honor opt-out requests, and comply with applicable requirements.
- Payment and invoice records may be retained for tax, accounting, fraud-prevention, legal, and recordkeeping purposes.
- Analytics information may be retained according to our analytics-provider settings and reasonable business needs.
- Information connected to a dispute, legal claim, investigation, fraud concern, or policy violation may be retained until the matter is resolved and for an appropriate period afterward.
When information is no longer reasonably needed, we may delete it, de-identify it, aggregate it, or retain it only in a form that no longer reasonably identifies you.
11. Data Security
We use reasonable administrative, technical, and organizational measures designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, email system, database, payment processor, cloud-storage service, or internet transmission is completely secure.
You understand that no method of transmitting or storing information online can be guaranteed to be completely secure.
Please use caution when sending sensitive information online.
Do not send sensitive financial information, passwords, Social Security numbers, or other highly sensitive information through ordinary contact forms or email unless we specifically instruct you to do so through a secure method.
12. Your Privacy Choices and Requests
You may contact us to request access to, correction of, or deletion of personal information we hold about you, subject to applicable law and reasonable verification.
To make a request, email:
Use the subject line: Privacy Request
Please include:
- Your name
- Your email address
- Your phone number, if relevant to the request
- The nature of your request
- Enough details for us to identify the relevant information
- The business name or Listing involved, if applicable
We may need to verify your identity before completing certain requests.
We may deny or limit a request where permitted or required by law, including where we cannot verify your identity, where fulfilling the request would affect another person’s rights, where information must be retained for legal or security reasons, or where a legal exception applies.
You may also:
- Unsubscribe from marketing emails through the unsubscribe link in the message.
- Opt out of SMS messages by replying STOP.
- Manage cookies through your browser settings.
- Ask us to correct factual business information.
- Request review of a listing claim, listing correction, or public business information.
13. California Privacy Rights
This section applies to California residents to the extent applicable law requires it.
California privacy law may provide residents with certain rights regarding their personal information, including the right to request information about personal information collected, used, disclosed, corrected, or deleted.
Depending on applicable law and the nature of the request, California residents may have the right to:
- Know the categories of personal information we collect.
- Know the sources from which personal information is collected.
- Know the purposes for which personal information is collected and used.
- Know the categories of third parties with whom personal information is disclosed.
- Request access to specific personal information we hold about them.
- Request correction of inaccurate personal information.
- Request deletion of personal information, subject to legal exceptions.
- Opt out of the sale or sharing of personal information, if applicable.
- Not be discriminated against for exercising applicable privacy rights.
Sneaky Little Local does not currently sell personal information for money.
Sneaky Little Local does not currently use personal information for cross-context behavioral advertising or knowingly share personal information for that purpose.
If our practices change, we will update this Privacy Policy and provide any required opt-out choices.
Categories of Information We May Collect
Depending on how you interact with Sneaky Little Local, we may collect the following categories of personal information:
- Identifiers, such as name, email address, phone number, IP address, and online identifiers.
- Business and professional information, such as business name, job title, services, business address, and licensing information submitted to us.
- Commercial information, such as purchased services, invoice information, payment status, and transaction history.
- Internet or electronic-network activity, such as pages viewed, browser type, device information, cookie identifiers, search activity, and interactions with the Site.
- Approximate geolocation information, such as general city or region derived from an IP address.
- Communications information, such as emails, form submissions, SMS messages, and customer-service requests.
- User-submitted Content, such as photos, logos, descriptions, promotions, testimonials, reviews, or other materials you send us.
We do not intend to collect or use sensitive personal information to infer characteristics about you.
Authorized Agents
Where applicable law allows it, you may authorize another person to submit a privacy request on your behalf.
We may require proof of that person’s authority and may ask you to verify your identity directly.
Response Timing
We will respond to privacy requests within the time required by applicable law.
If we need more time, we may notify you as permitted by law.
14. Children’s Privacy
Sneaky Little Local is not directed to children under 13.
We do not knowingly collect personal information from children under 13.
If we learn that we collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.
If you believe a child under 13 has provided us personal information, contact us at:
15. Third-Party Websites and Services
Sneaky Little Local may link to third-party websites, business websites, social-media pages, booking platforms, map providers, payment processors, event sites, online stores, or other outside services.
We do not control those third-party services.
This Privacy Policy does not apply to information collected by third parties through their own websites, apps, forms, cookies, tracking tools, payment systems, or communications.
Review the privacy policy of any third-party website or service before providing personal information.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
When we do, we will revise the “Last Updated” date at the top of this page.
For material changes, we may provide additional notice through the Site, by email, or through another reasonable method.
Your continued use of Sneaky Little Local after an updated Privacy Policy takes effect means you accept the revised Policy to the extent permitted by law.
17. Contact Us
Questions, requests, or concerns about this Privacy Policy may be sent to:
Sneaky Little Local
Operated by Connection Works Media Group LLC
Email: info@sneakylittlelocal.com
